Instagram now boasts of more than 1 billion active users per month, making it one of the biggest and most powerful social networks in the world. The primary advantage of using Instagram is the ability to reach out to numerous potential consumers, followers and fans due to its visually oriented platform and an active community of users.
However, it is not sufficient to just open an Instagram profile. To fully maximize the marketing benefits of Instagram, you need followers, if not, at least active and relevant ones, not mere bots or spammers. It is possible to gain thousands and thousands of followers in the blink of an eye, but in most cases, and especially if you want your followers to be engaged and interested in your posts, it will take a lot of time, patience and some idea.
Follow these 10 proven tactics to successfully promote your Instagram account, expand your reach and gain more real, high-quality followers:Follow these 10 proven tactics to successfully promote your Instagram account, expand your reach and gain more real, high-quality followers:
Optimize Your Profile
Before attempting to attract new followers to join, ensure that followers find the profile appealing. Writing an effective biography that contains keywords and is interesting to read at the same time. Select a clear and unambiguous profile picture and harmonize your profile’s color scheme and highlights with your brand. Having a well-rounded, polished MySpace page captures the viewers’ attention from the moment they enter.
Use Relevant Hashtags
Hashtags put your posts in front of people who share your interests and can be useful for Instagram to decide who to show your content to. Use mainstream hashtags and specific hashtags that are relevant to the content of the post in every post. Find out which hashtags work and change your approach accordingly. Soc-Promotion, for example, scans your hashtags and provides insights on how you could tag optimally to get the most engagement.
After this, share high-quality photos and videos.
Based on the data, it can be concluded that Instagram users are interested in visually appealing and interesting content in order to encourage a visit to the profile. Post content that is relevant, genuine and specific to your subject matter while encouraging engagement and showcasing your personality. Make frequent posts, ideally once per day, to ensure your profile is filled and to remind people of your existence. Perhaps, working with industry influencers is also something that you might consider.
Run Contests + Giveaways
Contests, sweepstakes, and giveaways quickly attract the attention of the largest number of real followers and engage them. For example, make it mandatory for the participants to follow you, like your posts, and tag friends for more exposure. Share your contests with other social platforms as well. You can also use coupons and vouchers to offer your target demographic a discount in your products/services.
Leverage Influencer Marketing
Influencers, or individuals possessing large and relevant number of followers on Instagram, allow you to reach out to new audiences interested in your product. Engage with micro and mid-tier influencers to create partnerships that can include sponsored content, account shares, live Q&As, and beyond. Select influencers that create content in a style suitable for your brand, and whose audience is relevant to your business.
Engage With Your Audience
Do not send out content and wait for the numbers to go up. Respond to comments on your posts and also on the Instagram stories. When responding to messages and comments, be timely and considerate. Use questions to start a conversation. Engage with audiences and add value by reposting user-created content, conducting polls, and answering questions. Laying down foundations of relationships makes the followers to be loyal to the channel.
Advertise Strategically
Instagram Ads, particularly through the traffic objective, can be very effective for increasing profile visits, website clicks and followers. Build conversions-oriented campaigns to your geographic location, and individual interests, behaviours, demographics and more. Experiment with content types, locations, and target demographics to find out which work best. If needed, partner with an Instagram marketing agency to create strategies supported by data.
Promote Cross-Channel
Do not confine your Instagram promotion to the application itself. Crosspost your Instagram content by sharing your handle, posts and Stories on Facebook, Twitter, YouTube, email newsletters, your website and other platforms. Including Instagram follow buttons below your account or next to the account link, or including links to your Instagram in the signature of emails and social network profiles allow visitors to quickly find you.
Analyze Performance + Adjust
Convey keen interest on which posts are popular or which captions or filters are most effective on the Instagram so as to align yourself to the best strategy. Use the Soc-Promotion to analyze the Instagram Insights and analytics in order to track your performance in the future. It is also crucial to determine the best time for posting by observing the activity level of your followers. Monitor the return on investment to determine performance of promotions, collaborations and advertisements. Optimize what has proven to be effective, experiment with strategies that fit within Instagram standards and establish new follower objectives.
Instagram offers revolutionary possibilities for individual brands and commercial organisations to enhance reach, establish authority, promote togetherness and increase sales. But one needs to remember that growth does not occur on its own. Therefore, by using the right Instagram marketing strategies such as raising the visibility using proper tags, using effective contests and working with the right and influential accounts, you can easily reach your target audience and achieve your goals on Instagram. There are other services such as Soc-Promotion, which offers additional analytical and boost options to give your Instagram account a boost.
It is possible to start from scratch, work hard, and apply smart strategies to reach the status of an influencer and make the most of Instagram for your business. So go out there and start building your audience or even start building your audience right now!
