Even though the marketing strategies of companies have evolved through the years, there are some tips and tricks that remain unchanged.
Today, business cards may have developed in terms of look and feel, but they work just like they did in the early 1900s. According to statistics, for every 2000 business cards distributed, you can increase sales by 2.5%.
If you want to know more about how custom digital business cards are changing the landscape of marketing and networking, then keep reading this think piece!
1. It Can be easily shared
The ability to distribute a digital business card instantly to anyone, no matter how far away they are, is likely its greatest benefit.
While conventional cards need to be physically shared from one person to another, digital ones have no such restriction. You can either mail your card to them or a QR code for them to scan it on their smartphones and get back to you.
This makes it much easier for you to spread the word about your business and your offerings. You won’t have to wait for physical networking events anymore.
Participate in digital networking events and tap into the opportunities available worldwide.
2. Empowers collaboration
In today’s world, the power of collaboration is not hidden. One of the powerful ways to do that is by distributing custom business cards.
For example, if you have a kids’ clothing store and you would like to collaborate with a partner who owns a toy company, print cards that feature small designs of both baby clothes and toys and also feature your potential partner’s name and designation.
This will show them that you’re truly interested and have made an effort to make it happen.
3. Looks more professional
Imagine attending a big conference or gathering where you have the opportunity to make some great connections without a business card. Bummer, isn’t it?
If you don’t have a stack of digital business cards with you, it’ll give others a poor impression of your company. A lot of business owners make the mistake of quickly scribbling down their company details on paper and handing them out.
Not only does that look unprofessional, but it also makes your business look like it’s running low on resources. Digital business cards, on the other hand, make your company look more premium and approachable.
4. More convenient
Although traditional business cards offer benefits of their own, digital cards have shown to be far more practical.
If you have a custom digital card ready, you won’t have to carry heavy stacks of paper-based cards. Moreover, paper business cards run the risk of being damaged by rain, wind, or even getting lost.
Clients or partners are also much more likely to remember your company if your details are stored on their smartphones.
5. Has interactive features
When it comes to networking, you should be as interactive as possible with your strategies. And customized digital business cards are the perfect way to make sure that whoever receives the card remembers your business long after you both have said goodbyes!
For example, your card can have an NFC chip embedded inside it, which, when tapped against the receiver’s smartphone, will feature interesting animations or a ten-second video highlighting the company’s strengths.
The more interactive your business cards are, the more people will be impressed by you.
6. Offers security
Along with the pros, networking has its own cons as well. When you’re giving out business cards, it’s crucial to ensure that the cards don’t fall into the wrong hands.
Conventional business cards provide no security in terms of data encryption or privacy, but thankfully, digital business cards do.
Collaborate with a cybersecurity professional and enable two-factor authentication or a password-protected card that can be unlocked only by a unique key code. This will make sure that you network with only the right kind of people.
Conclusion
If you don’t already have digital business cards, it’s high time you do!
Customized digital cards have been doing the rounds simply because they offer so much more value than other methods of networking.
However, only giving out these cards isn’t enough, you also need to conduct regular follow-up sessions to see how many recipients have visited your website or used your card. This will help you to make better networking decisions in the future.
