The future of small businesses: How to integrate technology as you grow

Every business starts out small and normally from someone’s shed, bedroom or home office. Businesses have had to work their way to become what they are today, and it didn’t happen overnight, however they’ve definitely not done it alone. 

Virtually all businesses, big or small will use some form of technology to help them in day to day running such as taking orders, websites or filling in your IRS Tax form W-2. The more you integrate technology into your business the better the function of your business will be.

For newer smaller businesses, it can be difficult to decide where to start in terms of technology and when to implement certain things such as a more complex website, AI support or chat support for customers. If these are put in too early, you may not get the best use out of them and the money could be used elsewhere, however if you introduce them too late, you run the risk of providing a bad service and impacting the customer’s experience.

In this article we’ll be helping with this and discussing how to integrate new technology as your business grows.

Improved website

As your business grows, so does your list of potential customers. With more and more traffic coming to your website on a daily basis, the old one-page website may no longer cut it and look unprofessional. Having an updated multi page website ensures both the business looks as professional as possible, but also, it’s easy enough for the customer to move around the website freely, as there’s nothing worse than not being able to find what you’re looking for on a website.

A businesses website is a real gateway into how they operate and run, and you can really learn a lot about a business from their website, so by having a good up to date and smart looking website is key to getting those maybe customers into paying customers. However, it’s important to get the timing right when upgrading your website, as if you’re not getting much traffic to it in the first place, creating a much more in-depth website may not be the best use of time and money and instead putting that into other marketing tools.

Accounting software

One of the most time-consuming parts of owning your own business is doing the accounting. Spending hours and hours filing receipts and completing IRS forms just takes you away from the thing you love, your business. By using certain accounting software such as QuickBooks, you’re able to quickly scan and upload receipts directly to your account, and the software will do the rest.

This can save multiple hours every week which can then be put back into the business and help you achieve your goals. Not only is it one of the most time-consuming parts of your business, it’s also the most boring! So, by eliminating most of the heavy lifting by letting the accounting software do it is a win win, for both you and your business.

It also means there’s less likely going to be a mistake in your accounting, as if you’re doing it all by hand, there is a chance you miss something or type in the wrong numbers. By using the automatic software, there’s no chance you make a mistake.

Cyber security

With more and more customers joining and the business growing, cyber security becomes a real priority for your business. Not only do you have more customer details to keep safe, but also as your business grows, so does the risk for cyber-attacks to steal said data.

By using up to date cyber security software, you’re ensuring both your customers, and your businesses details are safe and secure against anyone trying to access or steal it, putting both you and your customers at ease.

By using some of these tips, you should be well on your way to growing your business!

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